EMI (2008) - Music Review

Cast : Sanjay Dutt, Arjun Rampal, Malaika Arora, Aashish Chaudhary, Neha Uberoi, Manoj Joshi, Pushkar Jog, Daya Shankar Pandey, Kulbhushan Kharbanda, Urmila Matondkar
Directed by : Saurabh Kabra
Producer : Suniel Shetty, Shobha Kapoor, Ekta Kapoor, Shabbir Boxwala
Music Director : Chirantan Bhatt
Lyricist : Hamza Farokhi, Sarim Momin
Release Date : 7 November 2008

Peculiar sounding titles are catching fast in the marquee as it evokes great curiosity and builds up a craving feel among multiplexes viewers. EMI, an action packed entertainer from Sunil Shetty's POPCORN MOTION PICTURES in association with BALAJI MOTION PICTURES and SAHARA ONE MOTION PICTURES tries to add another realistically creative angle in the genre of the action flicks. Chirantan Bhatt, the budding musical whiz kid who made terrific presence in MISSION ISTANBUL makes his first solo presence as composer and second presence in tinsel town with EMI. It's pitched with six different lyricists with eight soundtracks (6 original and 2 remix) and caters to the feel of the flick. Does the line up of six lyricists with the team-work of promising composer like Chirantan Bhatt creates any hullabaloo on musical scenario? Will this EMI be as luring as the EMI (Easy Monthly Installments) that entices an average person to the desired luxuries in life? Let's check this out!
Chirantan Bhatt relives the Turkish magic of MISSION ISTANBUL in the seductively synthesized "item number" "Chori Chori". It has shades of bygone era where one experiences sensuous feel of Geeta Bali's songs with a tangy feel of Rehman's composed "Maiya Maiya" (GURU). Sunidhi Chauhan's raunchy vocal oomph is finely paced in evoking senses and gets well complemented with Suzan's timely back-up vocals. Shakeel Azmi's contemporary words in sluggishly paced arrangements are appropriately penned that gets considerately coordinated with impressive Sunidhi's rendition. It's echoing and pulsating "club" remix in techno-club mode is modish promotional act that will be catalyzing film's glamour quotient in its promos. Its flashy moves featuring Malaika Arora Khan along with Arjun Rampal is presumed to be strongest bankable factor in luring viewers to the theatres.
Soft guitar strumming in light-hearted arrangements with a strong feel of delightful romantic evening marks the arrival of delightful sounding Mohit Chauhan in impressive sounding "Aankhon Hi Aankhon Mein". The subtle soft rock feel may not be as great as his few previous tracks but Sarim Momim's wording makes substantial moves in evoking romanticism. Bhatt plays modest by not implying anything upbeat in its arrangements and just makes this a contemporary romantic soft-rock ballad with impressive acoustic guitar works. All those who relish Mohit Chauhan's voice with touches of genuine soft rock feel will be appreciating this supple number. It is likely to be another lovable entity for melody listeners and will be another solo delight from Mohit's after his impressively rendered "Yaad Teri Aayi" (UGLY AUR PAGLI).
After playfully peppy "Ckompany" (CKOMPANY), Sanjay Dutt turns into another singing "sutradhar" (anchor) in another title track titled "EMI" that works more on the hilarious witty feel of the flick than delivering anything strikingly melodic. The boastful outrageous impulse of taking "EMI" for various reasons and its repercussions has snooty overtones that are emoted modestly in Shabbir Ahmed and Hamza Farouqi wordings. The track that is presumed to be promotional feature makes it special for supporting Mahalxmi Iyer's vocals, its rap rendition (Suzan, Earl) and delightful flute notes that adds various moods to the humorous binge. This "loan-giving" special witty title track is energized with extra paced DJ beats and claps in typical "club" remix mode to deliver another potential sounding dancing track that will appreciate album's commercial prospects.